10 tips for the right agency
1. Be selective
Hire a certified Google partner. About the Google partner search you can check a company’s certification and search for certified partners. When making your selection, pay attention to the duration of the contract, among other things. Further criteria when choosing the right third-party partner:
- Has the agency already worked with companies in your sector?
- Does the agency have experience with companies with similar budgets and target groups?
- In addition to AdWords, what other services can the agency provide to help your business grow? E.g. conversion optimization with Google Analytics.
2. Select only one agency
Are you considering splitting your budget among several service providers to see which one achieves the best results? No problem, go ahead and test the agencies one by one. Google always shows at most one ad for a company on a search results page. It is therefore difficult to test multiple agencies at the same time.
3. Expand your AdWords skills
Gaining expert knowledge about AdWords is very time consuming, but the basics can be learned quickly. You can use your basic AdWords skills to help your partner make better informed decisions.
4. Build on experience
Hire an agency that already manages numerous AdWords accounts. Experienced providers are likely to have the necessary experience.
5. Review your performance.
Unless you focus on branding with your campaigns, the return on investment of your AdWords advertising is the most important aspect. After all, it depends on how many new customers you can win with it. So take some time on a regular basis to determine how much you are investing and what results you will get with those investments.
6. Google Ads as a core competence
Since the topics of AdWords Management & Adwords Optimization have become more and more complex over the years, it is important that the agency has built up a high level of competence in this area. Therefore, AdWords management should be one of the agency’s core competencies and not be offered as an additional service.
A good Google Ads agency discusses the procedures and strategies to set up the account or improve performance in an initial consultation. AdWords management and optimization is not a secret science, but ultimately the consistent implementation of consistent strategies and a careful way of working with great attention to detail. At least on request, the Adwords agency should be able to present plausible solutions and strategies.
8. Questions to ask your Google Ads agency
Which conversion types does the AdWords agency measure?
Consistent conversion tracking is one of the essential foundations for successful AdWords campaigns. Therefore, as a potential customer, you should definitely ask in advance how the Adwords agency measures conversion.
What experience does the AdWords agency have in your branch or comparable branches?
Of course, it is both advantageous for the customer if the AdWords agency already has extensive experience in the customer’s industry.
9. Account setup and data sovereignty
A reputable Google Ads agency will always set up a separate account for each customer. This ensures that customers can take their data with them when they change Google Ads agency or want to manage the campaigns themselves.
A good and reputable Google Ads agency will always clearly distinguish between agency costs and advertising costs.