Tip 3: Improve page load time
Page load time is an important factor for SEO, but also for the user experience on your website. It’s a fact that a fast loading time of your website can help your users stay longer on your page and spend more time reading your content.
Why is page load time important?
If your website loads too slowly, users will get impatient and leave your site. This can lead to a high bounce rate, which in turn can have a negative impact on your SEO ranking. The Google search engine also gives websites with faster loading times a higher ranking value than those with slow loading times.
There are many reasons why your website loads slowly. The most common ones include the size of the files uploaded to your website, the number of plugins you use, and the quality of your web hosting.
Tips to speed up your WordPress website
To improve the loading time of your WordPress website, there are several ways. One way is to optimize your images and videos. You can compress your images and videos to an optimal size without losing quality. This will significantly reduce the loading time of your website.
Another tip is to use cache plugins. These plugins help improve the loading time of your website by caching static files and retrieving them quickly when needed.
You should also refrain from adding unnecessary content to your website. The more content that needs to be loaded on your page, the longer it takes for your page to fully load.
Another important factor for the loading time of your website is the quality of your web hosting. If you use a cheap web hosting package, this may result in slow loading time of your website. Therefore, it is recommended to invest in a high-quality web hosting service to improve the loading time of your website.
By following these tips, you can significantly reduce the loading time of your WordPress website and create a better user experience for your visitors.
Regularly test the speed of your website
The first step to improving the speed of your website is to test it to see what can be improved.
This can be done with a website speed testing tool like Pingdom or GTmetrix. Both of them provide detailed reports indicating what you need to do to improve the speed of their website.
There are hundreds of online tests to check performance. However, we will focus on Google Web Core Vitals and Lighthouse Reports.
Google Core Web Vitals
Google has launched Core Web Vitals – one of the leading websites for testing the speed of your web page. Here you will get information about the different areas that have an impact on the speed of your website.
Currently, Core Web Vitals focuses heavily on user experience, with measurements such as page speed, interactivity, and visual stability; however, it specifically mentions that these factors may change in the future.
Update the PHP version
PHP (Hypertext Preprocessor) is the programming language on which WordPress is based. This means that as the version number increases, WordPress requires the latest version of this scripting language.
Fortunately, WordPress has a PHP warning if it thinks your current version of the CMS is incompatible or needs to install a newer version.
Currently, it is recommended that you use PHP 8 or PHP 8.1 for a stable version of WordPress, or at least PHP 7.4.
There are additional security fixes for PHP version 7.4 until November 28, 2022. Once a software version no longer receives security updates, it reaches its “end of life” and is no longer recommended for use.
If your web host does not automatically update your PHP version, you can use cPanel to switch between different versions for different websites.
Choose a hoster specialized in WordPress
A WordPress-specialized hoster is a hosting provider that specializes in providing WordPress websites. These hosting providers usually offer special WordPress packages that are optimized with WordPress system requirements and features. In addition to WordPress-specific features, these hosting providers also usually offer advanced security features, faster server speeds and better WordPress-specific customer support.
Use a caching plugin
Some of the most popular plugins in the WordPress ecosystem are caching plugins. They’re touted as a surefire way to boost your website’s performance, but what do they really do?
Simply put, caching is when your computer remembers frequently used data from a website to save time.
This means that when you visit a website, your computer first looks locally to see if a recently cached version is available.
Since WordPress websites are dynamic, every time an end user accesses your website, content is retrieved from the host. The website will try to load all new data and may become slower as a result.
If you don’t update your website often, using a caching plugin, whose main task is to create a static version of your website that can be cached, can increase the speed of your website.
Nowadays, caching plugins offer various ways to improve performance, from minimizing files to optimizing images and more.
Here are a few popular and free WordPress caching plugins:
W3 Total Cache: A caching plugin with a large number of options to customize the caching capabilities of your website. This hosting-independent plugin improves performance and shortens page load times through minification, object caching, database caching, cache control and more.
WP Super Cache: This caching plugin from Automatic generates static HTML files from dynamic WordPress files and makes them available to site visitors at lightning speed.
Due to compatibility issues, you should not use more than one caching plugin at a time, as using multiple plugins is counterproductive for optimization purposes.
Tip 4: Mobile optimization
Mobile optimization is of great importance nowadays. More and more people are using their smartphones and tablets to access websites. This is because mobile devices are easy to use and available everywhere.
If you run a website, it’s important to make sure it’s optimized for mobile devices. A mobile-optimized website is not only more user-friendly, but is also preferred by Google, which can have a positive impact on your search engine ranking.
The importance of mobile optimization
Mobile optimization of your website is of great importance as it ensures that your website displays optimally on all mobile devices. A well-optimized mobile website offers fast loading time, easy navigation and clear presentation, which increases the user experience.
It is important to note that many Internet users today use mobile devices to access websites. If your website is not optimized for mobile devices, this can cause potential customers to leave your website and move to one of your competitors.
Mobile optimization for WordPress websites
If you run a WordPress website, there are several plugins that can help you with mobile optimization of your website. A popular plugin is WPtouch Mobile, which automatically converts your website into a mobile version. Another useful plugin is Jetpack, which offers a mobile theme option that allows you to optimize your website for mobile devices.
It is important to note that mobile optimization of your website is an ongoing process. You should regularly check whether your website is optimized for mobile devices and make adjustments if necessary.
Tip 5: Create high-quality content
Content is King – a common wisdom that is still true. Good content is essential for SEO success. However, if you create content just to please search engines, you won’t succeed in the long run.
Good content is informative, relevant and unique. It adds value to the reader and solves a problem. This results in a higher dwell time on the website and possibly more conversions.
There are many ways to create good content. One way is to create a list of frequently asked questions from your target audience and provide detailed answers to them. Another option is to create a case study or how-to guide that helps your audience solve a specific problem.
What makes good content?
Good content should have the following characteristics:
- Informative: The content should contain useful information that helps the reader solve a problem or answer a question.
- Relevant: The content should be relevant to your target audience. Make sure you understand the interests and needs of your target audience to create content that matters to them.
- Unique: The content should be unique and different from other content on the Internet. Avoid copying or plagiarizing content.
By creating good content, you can not only improve your search engine rankings, but also gain the trust and loyalty of your target audience.
Content strategies for better SEO
To create good content, it’s important to have a content strategy. Plan content in advance to better know and reach your target audience. To do this, also use keyword analysis to optimize your content for specific search queries.
Another way to improve your content strategy is to diversify your content. Create not only text content, but also videos, infographics or podcasts. Not only can this help you better reach your target audience, but it can also help your content get shared across multiple platforms.
In summary, creating high-quality content is an important part of any successful SEO strategy. By creating good content, you can not only improve your search engine rankings, but also gain the trust and loyalty of your target audience.
Tip 6: Internal linking
Internal linking is a simple but important factor in optimizing your website. It refers to the connection of different pages within your website to each other. These links are very important for search engine optimization and usability of your website.
The advantages of internal linking
Internal linking helps the user to better navigate and understand your website. If you link your content in a meaningful way, you can help users find relevant information faster. Well-designed internal linking can also help users stay on your website longer and ultimately drive more conversions.
Another benefit of internal linking is that it can help search engines better understand and index your website. By linking your content together, you can help search engines understand your site’s structure and find relevant pages faster.
Best practices for internal linking in WordPress
Always link your content to relevant pages or blogposts. For example, if you write an article about “Search Engine Optimization Tips”, you can link to relevant pages that deal with this topic, such as “The Importance of Keywords” or “On-Page Optimization”.
Use meaningful, unambiguous and significant anchor texts. The anchor text is the text that the user can click on to get to the linked page. Avoid generic anchor texts like “click here” or “learn more”. Instead, use anchor texts that summarize the content of the linked page, such as “Learn more about the importance of keywords.”
Avoid placing too many internal links on a page. If you place too many links on a page, it can cause the user to lose track of what’s going on and not be able to find their way around. Place only links that are relevant to the user and complement the content of the page.
Internal linking is an important factor for search engine optimization and usability of your website. When you link your content together in a meaningful way, you can help your users find relevant information faster and increase your conversions.
Tip 7: Build backlinks
Backlinks are external links pointing to your website. They are an important factor for Google to evaluate the authority of a website.
The importance of backlinks
The more quality backlinks and referrals to your website, the higher your website will rank in search engines. But what exactly are backlinks and how do they work?
Backlinks are links from other websites that point to your website. They are like recommendations from other websites and show Google that other websites find your content useful and relevant.
However, it is important to note that not all backlinks are the same. Backlinks from high quality, trusted websites have a greater impact on your website’s ranking than backlinks from less trusted websites.
Strategies to build backlinks for your wordpress website
There are many ways to build backlinks for your WordPress website. Here are some strategies you can try:
1. create high quality content
One of the best ways to get backlinks is to create quality content. If your content is informative, useful and unique, other websites will be more likely to link to it.
2. build relationships with other websites
Networking is also important in the online space. Build relationships with other sites that operate in your niche and offer to write guest posts or contribute to their content. This way you can get natural backlinks to your website.
3. use social media
Social media platforms like Facebook, Twitter, and LinkedIn can also help build backlinks to your website. Share your content on these platforms and make sure it’s easy to share and link to.
4. use online directories
Online directories like Yelp and Yellow Pages can also help build backlinks to your website. Make sure you submit your website to relevant directories and that your listings are complete and accurate.
5. pay attention to the quality factor
It is important that you focus on building quality backlinks. Backlinks from low-quality or spammy websites can have a negative impact on your website’s ranking.
6. accuracy of fit of the links to your content
Make sure the backlinks match your content and are relevant. Backlinks pointing to irrelevant or unrelated content can also have a negative impact on your website’s ranking.
By using these strategies to build backlinks for your WordPress website, you can improve your website’s search engine ranking and drive more traffic to your website.