About the Author

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CEOat|alexander.sperber@unitedads.de| + posts

Alexander Sperber ist Chief Executive Officer von UnitedAds, einem Unternehmen, das sich auf digitale Marketingstrategien spezialisiert hat. Mit fast zwei Jahrzehnten Erfahrung hat er sich als Experte in den Bereichen Google Ads und Suchmaschinenoptimierung (SEO) etabliert. Unter seiner Führung hat sich UnitedAds durch innovative Ansätze zur Verbesserung der Online-Sichtbarkeit und zum Erfolg im digitalen Marketing einen Namen gemacht.

Google Ads is undoubtedly a powerful tool for companies that want to market their products or services on the worldwide web. No other platform offers this range and controllability. But despite its undeniable strengths, Google Ads is something of a love-hate relationship for many marketers. You can’t do it with them, but you can’t do it without them either.

Dealing with the complexity of Google Ads is often like an obstacle course that often leads to frustration, wasted resources and unsatisfactory results. The platform could serve as a masterclass in how to impress and overwhelm users at the same time.

In addition, Google’s support – even for its major advertising customers – often leaves a lot to be desired. You would think that a money-making machine like Google Ads would offer customer service that rolls out the red carpet to its customers. Instead, you often get the feeling of being stuck on hold on a hotline, if there is a hotline at all.

The biggest stumbling block, however, is the often high cost, which hangs like a shadow over the advertising dreams of small and medium-sized companies. The pricing at Google Ads could almost be described as elitist – not everyone can afford a place in this exclusive club lounge.

So if you have had a bad experience with Google and Google Ads, you are by no means alone. This article highlights the common problems and shows how and where you can find help – because sometimes you just need a good ally to help you fight your way through the jungle of online advertising.

Common reasons for bad experiences with Google Ads

1. high costs and low ROI

Many users report high expenditure with a low return on investment (ROI). This can happen if campaigns are not set up optimally or the target audience is not precisely defined. Additional factors that may contribute to this problem include

  • Ineffective ad content: Ad material that is not engaging or relevant to the target audience can lead to low click-through rates and a high cost per click.
  • Lack of A/B testing: Without continuous testing and adjustment of ad variations and landing pages, it can be difficult to maximize the effectiveness of campaigns.
  • Insufficient use of negative keywords: Insufficiently defined negative keyword lists lead to ads appearing for irrelevant search queries, which drives up costs.

2. complicated platform

The complexity of the Google Ads platform can be overwhelming, especially for newcomers. Without a deep understanding of the numerous setting options, it is difficult to design effective campaigns. Some of the specific challenges include:

  • Lack of intuitive layout: The platform can be difficult to navigate intuitively for first-time users, which increases the learning curve.
  • Advanced functions are difficult to master: Features such as automated bidding strategies and ad customization can hardly be used effectively without in-depth knowledge.
  • Constant updates and changes: Google regularly carries out updates that often lead to changes in operation and functionality, which can affect existing campaigns.

3. insufficient support

Some users feel inadequately supported by Google when it comes to specific problems or questions. The basic support can sometimes be perceived as insufficient, especially for special or urgent matters. Other aspects that reinforce this feeling are:

  • Limited accessibility to direct support: Many users find it difficult to get in direct contact with a Google employee, which can be problematic for more complex issues.
  • Automated answers instead of individual support: Automated systems can answer frequently asked questions, but often fail when it comes to more specific or complex problems.
  • Lack of localized support: In some regions, Google does not provide specialized support in the local language, which can make communication and problem solving difficult.

3. account suspensions without prior warning and justification

In addition, there are incomprehensible account suspensions that can strike like a bolt from the blue.

Companies suddenly find themselves excluded from access to their campaigns for no apparent reason, which can lead not only to a loss of sales but also to a considerable loss of trust.

Does it make sense to do without Google Ads?

Whether it makes sense to do without Google Ads depends heavily on the specific needs and goals of your business, as well as your ability to use the platform effectively. Google Ads can be an extremely effective way to reach audiences and drive business, but it’s not the only option when it comes to online marketing.

Before deciding against Google Ads, you should thoroughly evaluate your marketing goals, available budget, target audience and your ability to use the platform effectively. It may also be useful to consider a combination of different marketing strategies to reduce reliance on a single source and diversify risks.

Solutions for bad experiences with Google Ads

Advice from experts

If you have ongoing problems with Google Ads, a consultation with a certified Google Ads specialist can be useful. These experts can help you optimize your campaigns and achieve your advertising goals more effectively.

Use of resources

Google offers a variety of resources, including help articles, tutorials and online courses that can help you deepen your understanding of Google Ads. Websites such as Google Ads Help and the Skillshop training portal are excellent starting points.

Community support

Online forums and community groups can also be valuable resources. In forums such as the Google Ads Community Forum, you can ask questions and share experiences with other users who have experienced similar challenges.

Professional management

For companies that do not want to deal with Google Ads internally, hiring a specialized agency can be an effective solution. These agencies manage your campaigns and continuously optimize them to achieve the best results.

Only SEO for bad experiences with Google Ads?

The decision to focus solely on SEO instead of using Google Ads should be made based on your business goals and available resources. SEO is a long-term investment that has the advantage of generating continuous, free traffic and strengthening the trust of users. In the long run, SEO can also be more cost-efficient than constant spending on paid ads.

However, the results of SEO measures are not immediately visible and require patience. In addition, search engine optimization is subject to regular changes in algorithms, which makes continuous adjustments necessary. This unpredictability can represent a risk.

A combined use of SEO and Google Ads can make optimal use of the advantages of both strategies: While Google Ads ensures immediate visibility and targeted traffic, SEO builds a solid foundation in the long term. This strategy makes it possible to react flexibly to market changes and grow sustainably at the same time.

Ultimately, the choice between relying solely on SEO or pursuing a combined strategy depends on the specific needs and goals of your business. For many companies, a mixed marketing strategy is the best way to effectively support both short-term and long-term goals.


Bad experiences with Google Ads can be discouraging, but there are numerous resources and support options that can help you improve your campaigns and maximize your ROI.

By enlisting the right help, you can take full advantage of
Google Ads to the full
and make your online advertising successful.

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