Is Google Ads Remarketing GDPR-compliant at all and can I still use Google Ads Remarketing? This is a question that worries many advertisers.
For remarketing via Google AdWords, you can choose to use remarketing via Google Analytics, Google AdWords Remarketing Tag or the DoubleClick remarketing pixel.
If you use remarketing via Google Analytics, use our checklist for the data protection-compliant use of Google Analytics.
If you use the Google AdWords Remarketing Tag or DoubleClick directly, note the following points for the GDPR-compliant use of Google Ads Remarketing:
Point out the use of remarketing via Google AdWords in the data protection declaration.
Point out the opt-out options. Google offers two options here, both of which you should link: Google AdSettings and the cross-provider deactivation page of the Network Advertising Initiative.