Project Description
More prospects through Google Ads
- Get more customers to inquire directly through the company’s website
- More sophisticated digital marketing
- For general search campaigns, improve competitiveness in auctions to get more bookings
The measures
- Cross-channel and cross-device attribution with the beta version of Google Attribution
- Analysis of the assigned real value of general campaigns
- Automatic bid settings based on target ROAS to respond to data in real time
The results
- Revenue generated by general search campaigns increased 35%
- Return on Advertising Spend (ROAS) for general search campaigns improved by 26%
- Investments in general search campaigns and strong revenue growth increased total revenue from all channels over the period
