The existing campaign setup had grown over a long period of time and was quite complex: Scharmotte-Shop has an extensive product range. That is why the company was active with several dozen Google Ads campaigns, but they did not work together in a coordinated manner.
In close cooperation with UnitedAds, a model was developed with which these manual campaigns were converted into fully automated campaigns. For this purpose, campaigns were divided into subject areas, a focus was set on generic keywords and responsive search ads were added to the setup.
When an automated campaign starts, the algorithm goes through a “learning phase” in which the system collects signals and optimizes itself. At Scharmotte-Shop, this phase lasted almost 4 weeks: After that, the new setup was around 400% more successful than the previous approach, compared to the same period of the previous year.