Project Description

Optimization across the entire customer journey

Since bids for cross-channel and cross-device bids were given values in Google Ads, rebike1 succeeded in significantly increasing the number of conversions.

At the same time, the costs per transaction (CPA) could be reduced. Overall, rebike1 gained a better understanding of the entire customer journey, which is used to optimize budgets, bids and keywords.

The performance-based assessment of all digital marketing interactions and the integrated management of Google Ads campaigns based on a model for assigning last-minute clicks has significantly increased the effectiveness and efficiency of the channels.

The automated bids in Google Ads, which are based on a data-driven model, led to more conversions and a reduction in the CPA (cost per acquisition) as well as a noticeable increase in conversions of keywords from the upper and middle range.

Grow your traffic

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Increase your sales

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