Project Description
Increase in international visibility
- Keyword research in 8 languages
- Content optimization for 15 countries
- Technical search engine optimization for the corporate website (e.g. href-lang tags, canonical tags)
- Google Analytics setup for success control
Improvement of the internal SEO organization
- Creation of a coordinated process for the distribution of SEO-relevant information
- Implementation of quality assurance for SEO relevant content
- Installation of feedback mechanisms through meaningful and easily understandable SEO dashboards
SEO training
- SEO training for all employees involved
- Creation of individual checklists to further improve quality
- SEO refresher courses after 12 months
