Together with the Google Ads agency UnitedAds, ETC Shop revised its digital marketing strategy. Smart, fully automated campaigns are now being used to increase the number of conversions in a scalable, efficient manner and to reduce the cost-per-conversion.
It combines standard shopping ads with automatic bidding based on millions of data. This makes it possible to precisely determine which target group is most likely to make a purchase. Then the appropriate bid is set to reach this specific target group in the search and display network as well as on YouTube.