Project Description

The task

  • OSB has a largely digitized application process
  • Google Analytics aims to gain a better understanding of the efficiency of applicant marketing

The measures

  • Setup of Google Analytics
  • Setup of robust conversion tracking
  • Establishment of detailed event tracking for the applicant forms

The results

  • Consistent analysis of the conversion rates by job, location, etc.
  • Optimized campaign control with Smart Bidding
  • Overall better understanding of the customer journey