Last month’s release of ChatGPT by OpenAI caused a stir around the world, including the SEO industry. This chatbot, built on OpenAI’s GPT-4.0 and conversational in style, has been a game-changer in Artificial Intelligence with its comprehensive and high-quality responses, even leading Google to declare a “Code Red” due to its increasing popularity in information searches.

There are many other use cases for ChatGPT to support day-to-day SEO activities – it’s important to highlight the “support” role here, the completely on autopilot mode SEO doesn’t run even with ChatGPT.

Here are tips on how to use ChatGPT for
can use:

1. identify relevant topics

One of the most important tasks in the field of
search engine optimization (SEO)
is the identification of relevant topics. These topics should be tailored to the target group and be of interest to them. They should also be relevant to current trends and developments in the industry. By identifying relevant topics, companies can improve their
SEO strategy
better to the needs and interests of their target group and thus achieve better results.


2. find relevant search terms

Relevant search terms are those used by users to search for the products or services that a company offers.

By using relevant keywords in a website’s content and meta tags, companies can increase their visibility in search engines and thereby drive more traffic to their website.

ChatGPT Suchbegriffe

3. categorize a list of keywords based on their search intent

Categorizing keywords based on their search intent is an important part of search engine optimization (SEO).

By mapping keywords to specific categories, such as information search, transactional search, or navigational search, companies can better understand what users are looking for and how to optimize their content to provide those users with what they are looking for.

ChatGPR Suchintention

4. cluster search terms according to their semantic relevance

One way to increase the effectiveness of search engine optimization is to cluster search terms according to their semantic relevance. This means that similar or related terms are grouped together to increase the relevance of the page for certain search queries.

For example, terms such as “e-car,” “electric car,” “Stromer,” and “electric vehicle” could be clustered together because they all describe the same topic. By clustering search terms, website owners can also ensure that they cover all important aspects of a topic and are therefore relevant to as many search queries as possible.

ChatGPT sematische Themen

5. create attractive page titles

Attractive page titles are important because they help your website to be found by visitors and search engines. A meaningful and concise title gives visitors a clear idea of what to expect on the page. It piques their interest and makes them curious, which can lead to them staying longer on the page and looking at the content.

Search engines also use the title of a page as one of the most important ranking factors. A well-optimized title can help your page appear higher in search results, making it easier to find.

ChatGpT Seitentitel

6. create meta descriptions

A meta description is a short text that is displayed in the search results of a search engine. It gives users an idea of what to expect on the corresponding web page and should therefore be formulated in a precise and appealing way.

A good meta description can help more users click on the web page and thus increase the click-through rate (CTR). It is therefore an important factor for the visibility and success of a website in search engines.

ChatGPT Metabeschreibung

7. revise existing texts

SEO rewriting involves editing existing text to make it more understandable to search engines and increase its visibility. For example, keywords can be included or the text can be structurally adjusted. However, it is important that the text remains interesting and easy to read for readers.

A well-written SEO text can thus not only improve the visibility of a website, but also contribute to a higher conversion rate.

By using ChatGPT to revise your SEO texts, you can ensure that they are of high quality and meet the requirements of search engines. Remember that ChatGPT is a powerful tool that can help you create great SEO texts, but it is still important to review the text and make sure that it meets your requirements.

ChatGPT umschreiben

What is Google’s position on ChatGPT SEO?

Reward high-quality content, no matter how it is produced

Google’s ranking systems reward original content with high quality, experience, expertise and trustworthiness – E-E-A-T for short (Experience, Expertise, Authoritativeness, Trustworthiness). Regardless of how that content is produced.

Create helpful content with automation

In terms of auto-generated content, Google has had consistent guidelines in place for years. Automation – including AI – to generate content with the primary purpose of manipulating rankings in search results is a violation of Google’s spam policies

8. create FAQs

FAQs (Frequently Asked Questions) can help your website get found better in search engines by including relevant keywords and satisfying users.


9. rich snippets with markup

Schema markup is code that helps search engines understand your content and display it better in search results.

ChatGPT Schema org

10. improve grammar, style and spelling

ChatGPT is a powerful language model trained by OpenAI that can be used to improve grammar, style and spelling in texts. Using ChatGPT can ensure that texts are error-free and easy to read, which can help them to be better indexed by search engines and better received by readers.


How well can ChatGPT really create SEO texts?

In fact, ChatGPT can write SEO texts in impressively good quality. It was designed to write texts on a wide range of topics, following keywords and SEO guidelines. Nevertheless, it is important to always check the SEO texts created with ChatGPT and optimize them if necessary, because ChatGPT is based on machine learning, but it is not perfect. It may make mistakes or overlook aspects that may be relevant to a specific goal or audience.

In addition, it is important to note that good SEO content is more than just the inclusion of keywords. It’s also about creating high-quality, relevant, and useful content that meets the needs of your target audience. In this sense, ChatGPT can be very helpful for creating SEO texts, as it is capable of creating rich and in-depth texts that provide real value to users.

The risks of ChatGPT for SEO

There is no doubt that ChatGPT offers enormous potential for SEO. But there are also disadvantages and risks that should not be underestimated.

Chat GPT accesses an enormous amount of data. However, the possible information is limited to just that in terms of content. This not only creates problems for areas where current developments are extremely important. Because the texts will generally cause two problems sooner or later in the mass.

  1. Lack of added value due to lack of “uniqueness”: since the information is limited to the database, new texts will never offer their own content, but will always just repeat known information and output it differently. For users and search engines, there is a lack of independence, added value and that certain something extra to make a content more positive and better than the masses. Google may not see that as valuable or helpful enough. Why would a search engine index the text then?
  2. Duplicate content: It is a matter of statistics when texts are no longer independent enough in terms of content. Google can evaluate such content as “duplicate content”, i.e. content that simply repeats familiar things in a similar form. The possible consequences are ranking losses or a lack of indexing. Since ChatGPT seems to be a sensible alternative for many, especially for product descriptions, it is probably in this segment that the first problems will arise. Because at some point, “white sneakers” can no longer be described independently enough with the tool’s database. There is then a risk of ranking and indexing problems.

Will ChatGPT replace SEO?

At this time, it is not foreseeable how AI-powered language models like ChatGPT could make search engines, and thus SEO, obsolete.

Here are the reasons:

  • First of all, the freedom to choose results is crucial for the user experience in search engines. People need different perspectives and approaches to gain a comprehensive understanding of an issue. ChatGPT, on the other hand, provides a single response based on an aggregated database.
  • Another aspect is the importance of the source of the information. In a search engine, users can assess the credibility and reliability of the source. This is more difficult with systems such as ChatGPT because the source of the aggregated information is often obfuscated.
  • In addition, the presentation of information is a key difference. Search engines like Google are constantly adjusting their highlighted snippets based on feedback and source reliability. Thus, they allow diversification of the information presented. This contrasts with ChatGPT, which provides a single, directly worded response, resulting in apparent authority.
  • Beyond that, there is an issue of scalability. With billions of users, it is not technically or financially feasible to offer a live system. In particular, placing advertisements in chat systems is more difficult than in a search engine, which is an important source of revenue for many online services.
  • Another point is the search for news, products or services, which is not effective in chat systems.
  • After all, there will always be a need for human experts. AI-powered language models can only aggregate and imitate information, but they are not capable of creating original new knowledge or providing deep understanding. Therefore, people will continue to prefer the opinions and perspectives of real experts.
  • Ultimately, systems like ChatGPT can influence search behavior and click-through rates, but they won’t replace traditional search engines and websites that use a search term input area. This is because they offer a variety and depth of information that AI-assisted language models cannot match.


Although artificial intelligences like ChatGPT are capable of performing a variety of tasks, they are not capable of delivering complete end results in search engine optimization and content marketing at the click of a button.

Instead, such tools can currently only facilitate individual work steps and smaller tasks, as described in this article. So, it is important to note that artificial intelligences should only be considered as a support and not as a replacement for human work performance.

(However, this conclusion was 100% written by ChatGPT).

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Alexander Sperber is the Chief Executive Officer of UnitedAds, a company specializing in digital marketing strategies. With nearly two decades of experience, he has established himself as an expert in Google Ads and search engine optimization (SEO).

Under his leadership, UnitedAds has made a name for itself through innovative approaches to enhancing online visibility and achieving success in digital marketing.

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