If you are paying an ad budget, you should be able to see and track every penny that is spent within Google Ads. Unfortunately, this is not always the case. In some instances, you’ll pay an agency a bulk sum and they will pay the ad bill to Google and not provide you actual spend. This is not in compliance with the Google third-party guidelines and you should be careful to work with somebody who does not respect these guidelines.

At UnitedAds we belive should have full access to every penny that is spent on ads, and be able to see how your budget is being used.