In the B2C sector, Google Ads is undoubtedly very widespread. Many B2B companies, on the other hand, still believe that search engine advertising (SEA) is not particularly useful in the B2B area and primarily use other marketing measures.
But what does reality look like? Is it really only the end customer who googles while the entrepreneur uses other media? On the contrary: around 93% of all decision-makers in B2B companies use search engines to search for products or services.
It is therefore urgently necessary for companies in the B2B area to be present in search engines. In addition to search engine optimization (SEO), search engine advertising can also be a profitable marketing measure.