Actual fraud rates vary depending on:
Time of year
Our 2020 study found that the average rate of click fraud for the campaigns we protect at UnitedAds is around 14%.
However, within this figure, there is a wide variation in fraudulent ad clicks by industry. For example, the industries with the highest volume of fraud are:
Photography – 65%
Pest control – 62 %
Locksmith – 53%
Plumbing – 46%
Garbage collection – 44%
Other industries affected by high levels of click fraud include real estate (31%), financial services (20%), and legal services (14%).
The truth is that click fraud affects almost every industry, with 90% of all campaigns on Google Ads affected in some way.