Your Google Ads Guide

We’re aware that advertising with Google can be challenging.

That’s why we’ve created this Guide to provide you with all the tips and tricks you need to help your account succeed. We’ll make sure you’re equipped to reach your marketing goals and get the maximum possible return for your advertising investment.

What you can do with Google Ads

A vital question many companies ponder is how and when to invest in awareness and reach initiatives. It’s imperative to understand how to use Google Ads in order to grow your startup and reach the customers you’re looking for. The “Google Network” is the term for all the places Ads ads can appear, and it is divided into two main areas:

Google Search Network
Google Display Network
Create effective ad campaigns with Search

The online marketing goal of Company is to spread the word about their products or services, as well as to convert interested users into paying customers. How do people look for something nowadays? Right: they Google it. To put it in a nutshell, this is your chance to be found by people who are searching for the exact product or service that you offer.

Google Ads can help you find the right people, at the right time and place, and at a price that’s right for you – stay tuned!

Set Up Your Account Structure

You might think this is a nice-to-have, but let us tell you: it’s a must-have! Structuring your account can have a dramatic impact on the success of your AdWords campaigns.

A little organisation will make it much easier to create quality ads. It’ll also help you determine what’s providing value, so you can build on your most successful campaigns and edit those that aren’t working as well.

To help guide your decisions when structuring your account, try to think of your core business. What would be an effective structure? You could work with products, markets, or categories if you like.
Let’s say you are selling clothes. You might try:

Campaign: Women’s Shoes
Ad Groups: High Heels & Flat Shoes
Ads: Stilettos, Pumps & Sneakers, Brogues

Checklist for correct settings

❏ Choose your campaign type (e.g. Search only)
❏ Choose the Google Network you like
❏ Select the geographic locations where you want your ad to show (Location Targeting)
❏ Select the languages you want to target
❏ Set your bid and budget