For which companies does the Google Marketing Platform make sense?
For startups and small businesses
Why it makes sense: With limited resources and budgets, startups and small businesses need efficient tools that are easy to use, yet powerful enough to gain competitive advantage.
Application: The platform offers easy-to-use tools like Google Ads and Google Analytics that help small businesses quickly build their online presence and measure customer engagement.
For medium-sized companies
Why it makes sense: Mid-sized companies are looking for solutions that can grow with them, and often need a combination of easy-to-use and advanced tools.
Application: The Google Marketing Platform allows for flexible and scalable use, so the company can grow with the platform and adapt it as needed.
For large companies and corporations
Why it makes sense: Large companies face the challenge of managing complex marketing campaigns across multiple channels and markets. You need robust and integrated solutions.
Application: With tools like Display & Video 360 and Search Ads 360, the Google Marketing Platform provides the sophistication and integration needed to efficiently manage globally targeted campaigns.
For e-commerce companies
Why it makes sense: E-commerce businesses thrive on online presence and therefore need specialized tools to reach customers and increase conversions.
Application: With its powerful analytics and targeting tools, Google Marketing Platform helps e-commerce businesses run effective campaigns and maximize ROI.