Two good reasons brought over 30 participants to the Google Shopping Seminar. Fresh know-how on the subject of Google Shopping and the first visit to the new Google Office in Berlin

The Google training is aimed at all retailers who want to get into online marketing, such as:

• Operator of an online shop
• Retailers who have an online sales channel in addition to the physical store
• Retailers interested in doing business online

Content and goals of the Google Shopping training:

• Understand the basics of product search, product promotion on Google, and product data
• Learn about Google Ads merchant offers
• Understand the functionality and potential of Shopping ads on Google
• Maintain Merchant Center and create a Google Ads shopping campaign
• Get to know setting options for efficient shopping campaigns