LEROI GMBH is one of the leading specialist dealers in sports dog accessories and equipment for hunting dogs.
Until 2020, trading at events and trade fairs was the most important source of income for the medium-sized company from the Swabian town of Bretzfeld Geddelsbach. But then came the corona pandemic: The company completely lost its stationary sales. As a result, Leroi was forced from one day to the next to increase the digital presence of its online shops and thus compensate for the loss of sales due to e-commerce activities.
The problem: the budget for measures was very limited. In order to establish itself with its Sporthund.de platform as the first digital contact address for dog sports enthusiasts in Germany, Leroi had already subjected the online shop to a comprehensive relaunch in 2019. A foundation for increasing the digital presence was therefore in place.
However, the “go digital” funding program, which took over 50 percent of the costs, was decisive for the development of the company’s online shops. United Ads supported Leroi in implementing the funding program. Our Google specialists took over the implementation of the digital marketing measures and the application for funding, billing and reporting.