Many companies encounter their
often with skepticism or even mistrust. This can be due to a number of factors, ranging from unrealistic expectations to lack of understanding to bad past experiences.
SEO is a long-term commitment and it can take a few months to see results. However, many customers expect immediate results and are disappointed when these do not materialize. This can lead them to question the capabilities and value of an SEO agency.
Lack of understanding
SEO is a complex field and difficult for many people to understand. This can lead to clients underestimating the importance of an SEO agency’s work and being skeptical of the strategies proposed by the agency.
Bad experiences in the past
Unfortunately, there are some black sheep in the SEO industry who use unethical practices or make unrealistic promises. If clients have had such experiences in the past, they may understandably be skeptical of other SEO agencies.
Lack of transparency
Some SEO agencies are not transparent in their reports and communication practices. This can leave customers feeling like they are being kept in the dark and increase their skepticism and distrust of the agency.
Accordingly, many companies wonder whether they should use the services of an SEO agency at all, and if so, how they can measure the success of these services.
Here I argue that it is indeed possible to prove the success of an SEO agency, and I will show the various methods that can be used to do so.