Digitization brings more complexity and possibilities for the travel industry than ever before. In the tourism industry, where it can often take people weeks or months to book their perfect trip, many marketers feel overwhelmed by the possibilities.
When searching for a variety of topics, from “cheap flights Munich Mallorca” to “booking a ski holiday with children online”, travelers can come into contact with hundreds of different digital touchpoints when researching an upcoming trip. For other travel topics such as “Winter Holidays Austria” there can be even more touchpoints.
Fortunately, machine learning and automation offer travel brands the ability to control the digital chaos – not just to make things easier, but also to generate measurable sales growth.
The number of channels through which travel companies can reach their customers has multiplied. As a result, the approach to using data must fundamentally change. Travel marketers should work to understand the real benefits machine learning can bring to their business, and how to use it consistently.