First and foremost, your presence on social media should have an impact on your SEO through linking. These links go in two directions: One is the links from your social media channels to your website. On the other hand, linking to your website, in posts on Instagram, Facebook etc.. Especially through the latter, you strengthen your online presence and credibility – both for Google and the user. This way, Google knows through the links that you have a relevant offer for a target audience.
A third type of linking would be for other social media accounts to link to your respective account or even directly to your website. This can boost the reach and traffic of your business or brand immensely. In addition, Google grants you a higher authority through such links, which can have a positive effect on the ranking in the search results.
On websites, interaction is usually rather scarce and usually relates to one user. On social media platforms, on the other hand, things look very different: Here, users regularly like, comment and share, thus increasing the reach of a brand immensely.
Through these interactions of your followers, you can easily reach people who don’t follow you yet. The more users that reach the website in this way, the higher the likelihood that the search engine ranking will be improved.
Social signals are signals that emanate from social media platforms such as Facebook or Instagram and indicate the popularity and relevance of a brand. These social signals play a role in particular when a user finds out about different brands and compares them.
If a brand is very popular and active on Facebook, for example, this is evidence of authenticity for users. Users are more likely to trust these brands, i.e. those that have no social media accounts or only a few followers and publish irregular content.
On social media, it’s all about content that arouses curiosity. The type of content depends on the platform. Instagram is great for visual content, Facebook and LinkedIn for longer posts and news, Twitter is also great for short announcements.
So you can distribute your corresponding content on the respective platforms excellently. At the same time, the content should always be relevant and of high quality so that it has a positive impact on your relevance and credibility.