Analyze Google Ads in GA4
Unlike GA3 (also known as Universal Analytics), GA4 does not provide a pre-built report to measure Google Ads performance. However, you can create this report from scratch using the exploration report templates.
Follow the steps below to create a Google Ads report in GA4 using the Exploration report template:
Make sure your Google Ads account is linked to your GA4 property. This step is required to get the Google Ads data in your GA4 property.
Click on the “Exploratory Data Analysis” link in your GA4 instance
Click“+” on the exploration template to create a new exploration report from scratch.
Name your report ‘Google Ads Report
Click the “+” button next to “DIMENSIONS” to add new dimensions to the report
Enter ‘google ads’ in the search box to find all dimensions related to ‘Google Ads
Select the Google Ads dimensions you want to see in your report, and then click the “Import” button.
Click the “+” button next to “MEASUREMENTS” to add new metrics to the report.
Type “google ads” in the search box to find all metrics related to “Google Ads”.
Select the Google Ads metrics you want to see in your report, and then click the “Import” button.
Note: Hover the mouse cursor over a metric name to learn more about the metric.
Double-click the dimensions one by one to add them to the report on the right.
You have successfully created a Google Ads report in GA4.