1. be choosy
Hire a certified Google partner. Google Partner Search allows you to verify a company’s certification and search for certified partners. When choosing, pay attention to the contract period, among other things. Other criteria for choosing the right third-party partner:
- Has the agency worked with companies in your industry before?
- Does the agency have experience with companies with similar budgets and target groups?
- What other services that will help grow your business can the agency provide in addition to AdWords? E.g. conversion optimization with Google Analytics.
2. select only one agency
Thinking of splitting your budget between several diest providers to see which one gets the best results? No problem, go ahead and do that, but test the agencies one by one. Google always places at most one ad for a company on a search results page. It is therefore difficult to test several agencies at the same time.
3. expand your AdWords knowledge
Acquiring expert knowledge about AdWords is very time-consuming, but the basics can be learned quickly. Using your basic AdWords knowledge, you can make more informed decisions with your partner.
4. build on experience
Hire an agency that already manages numerous AdWords accounts. Experienced providers are likely to have the necessary experience.
5. check your performance.
Unless you focus on branding with your campaigns, the return on investment of your AdWords advertising is the most important aspect. After all, what matters to you is how many new customers you can attract with it. So take some time on a regular basis to determine how much you are investing and what results you are getting from those investments.
6. google ads as a core competence
As the topics of AdWords management & Adwords optimization have become increasingly complex over the years, it is important that the agency has built up a high level of expertise in this area. Therefore, AdWords management should be part of the agency’s core competencies and not offered as an additional service.
A good Google Ads agency will discuss the procedures and strategies to set up the account or improve performance in an initial consultation. AdWords management and optimization is not a secret science, but ultimately the consistent implementation of consistent strategies and a meticulous approach with a lot of attention to detail. At least on request, the Adwords agency should be able to present plausible solutions and strategies.
8. questions you should ask your Google Ads agency
What conversion types does the AdWords agency measure?
Consistent conversion tracking is one of the critical foundations for successful AdWords campaigns. Therefore, as a potential client, you should definitely ask in advance how the Adwords agency measures conversion.
What experience does the AdWords agency have in your industry or similar industries?
Of course, it is advantageous for both the client if the AdWords agency already has extensive experience in the client’s industry.
9. account setup and data sovereignty
A reputable Google Ads agency will always create a separate account for each client. This ensures that the customer can take their data with them if they change Google Ads agencies or want to manage the campaigns themselves.
A good and reputable Google Ads agency will always clearly distinguish between agency costs and advertising costs.