Google Analytics gives you the option to group your content. This is done using one of these three possible methods:
- Change the tracking code on each page to be grouped
- Extract pages using regex capture groups
- Create rules for assigning pages to a group
You can answer typical questions with the help of the content groupings
- Do individual visitor groups behave differently than the website average?
- Which product groups are viewed most often?
- What topics are your visitors particularly interested in?
Depending on the website type, you can group content into meaningful content groups that allow you to analyze the visitor flows in a more structured manner. How you ultimately group your content is entirely up to you.
You will not find the data on the content groupings in a separate report, as you are used to from the other dimensions and metrics. Instead, you can control the content groupings via the content reports.
You can find a basic analysis of the content groupings, for example, in the report “All Pages”. Change the primary dimension from “Page” to “Grouping by content” and select the desired content grouping there.
Overview of the content grouping “visitor groups”
In this overview you can already see how many page views are attributable to the individual groups and what the average length of stay on the pages is. The metric UNIQUE CALLS is new in this report. This value indicates the number of sessions in which a page of the content group was accessed once or several times. In the case of an entry with (Not Set), this value always remains zero, since the content groupings are calculated. If this is missing, nothing will be displayed accordingly.
The navigation overview provides you with another useful evaluation with regard to the content groups. Here, too, you can select the content grouping and thus analyze the navigation of users between certain content groups.
The data is also available to you in the reports on the target pages or the website speed. Content groups can be used particularly well within user-defined reports or in dashboards. In this way, merge the data in a way that makes your work easier.
With which metrics can the content groupings be evaluated?
Since the content groupings are dimensions that are based on a page view, you can only evaluate metrics in this context that are also based on a page view.
These are, for example, page views, unique page views, length of stay on the page or the like. Unfortunately, you cannot relate session-based key figures such as conversion rate or sales to the content groupings.