Artificial intelligence (AI) has rapidly established itself in almost every marketing platform in order to increase the effectiveness of campaigns. Online marketers are expected to make data-driven, informed decisions to optimize their campaigns and ultimately business results. The Google advertising universe, consisting of Google Ads, Google Analytics, YouTube and Android, is also rich in AI applications.
Despite the ubiquitous presence of AI in theory, in practice the question often remains as to how the potential of AI can be used in practice. In this checklist, we explain which Google advertising products use AI, how it supports you and what steps you need to take to maximize your marketing success with the help of AI.
Once you have defined your marketing goals and aligned them with your business priorities, we recommend that you consider the following steps to optimize your marketing with Google AI: