In search engine optimization (SEO), Google’s “similar questions” feature plays an important but often overlooked role. This feature can help your site get more organic traffic and establish itself as an authority in your field. It is increasingly used by users who are looking for detailed information or want to further specify their search queries.

In this blog post, we will look at how to optimize your site for the “Similar Questions”. We’ll explore how this particular Google feature works, explain why it can be critical to your site’s SEO, and give you practical tips and strategies on how to make the most of it for your purposes.

What is the “Similar Questions” box?

The “Similar Questions” box is a feature of Google that appears on search results pages and answers similar questions to the search query entered. Responses are provided by websites and include links to sources that users can click on.

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4 important points to know about the “Similar Questions” box

There are some important things to know about “Similar Questions” boxes. It is important to keep these factors in mind when considering whether and how to track Similar Questions rankings.

  • The boxes can be displayed in different places on the search results pages

    Unlike Featured Snippets, which usually appear either first or second in search results, “Similar Questions” boxes can seemingly appear in almost any position.

  • There are seemingly unlimited similar questions that can be displayed in the boxes

    When you click on an answer in the ÄF box, more questions are loaded. It seems like there is no end to similar questions you can click on in the box.

  • The answers in the boxes can be in different formats, e.g. as text or as a list

    The answers to related questions in ÄF boxes can be in different formats, similar to Featured Snippets. The most common formats are paragraphs, lists and tables, but sometimes videos can be displayed as well.

  • The answers to similar questions are usually always the same

    Although the same questions often appear in the ÄF boxes for multiple searches, Google seems to use the same source for the answer each time.

Does it make sense to try to rank for the “Similar Questions” box?

Unfortunately, there is very little available data on how often users interact with and click on sources in ÄF boxes. This is probably because Google does not display this information in Google Search Console and there is no other reliable source for this data.

However, it is safe to assume that Google would not display the “Similar Questions” if users did not use them as well.

Most users who use the “ÄF box” will probably not click through to the original source. Here, however, one should keep in mind that the interaction does not produce a visitor on one’s own website, but it does produce a high-quality brand impression. After all, Google chooses its own website as the source for a relevant question.

It can therefore make sense to optimize your own website for the “Similar questions box.

So similar questions on Google are quite a relevant SEO tactic.

How to rank in ÄF boxes

The basic process is simple: you should find a relevant question for the ÄF box and then optimize your page to increase the likelihood that Google will use your page as an answer source. However, it is inefficient to randomly select questions to optimize, as that question may only appear in the ÄF box for a few low-volume searches.

In this case, you are unlikely to get much traffic or attention from ranking. Instead, you should optimize for relevant questions that show up for many keywords with a high combined monthly search volume.

How to optimize your page for “Similar questions”.

The basic process is simple: you should find a relevant question for the ÄF box and then optimize your page to increase the likelihood that Google will use your page as an answer source. However, it is inefficient to randomly select questions to optimize, as that question may only appear in the ÄF box for a few low-volume searches.

In this case, you are unlikely to get much traffic or attention from ranking. Instead, you should optimize for relevant questions that show up for many keywords with a high combined monthly search volume.

Optimization for “Similar questions

Provide the answer to the question on the page

If the answer is not present on your page, you need to add it. Otherwise, there is no chance that your page will be selected as a response source if it is not really a source. However, it is not necessary that the exact question itself is on the page.

Use a format that Google expects

As with Featured Snippets, ÄF responses come in a variety of formats, including text, tables, lists, and videos. You can check what format Google expects by looking at the actual answer to the question.

Use correct code

Sloppily written code can often confuse Google, so it’s important to make things as clear as possible. This includes using clear headings (e.g. H2, H3, etc.) and removing unnecessary ballast.

Create better content

ÄF boxes often provide insights into related topics that users want to know about. When you integrate these answers into your content, you can create more detailed content that better meets search intent.

Conclusion

Ranking in ÄF boxes can certainly help boost organic traffic, but it’s important to carefully consider which questions to optimize for. It doesn’t make sense to optimize for a question that rarely shows up for low search volume keywords.

If your site receives little “regular” organic traffic, there may be more important things to focus on than ranking in ÄF boxes.

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