Google Ads is the ultimate way for most advertisers to get quality traffic quickly and continuously. Paid ads are designed to quickly deliver the necessary goals in the form of conversions.
However, even if the settings, keywords and ads are carefully set in the Google Ads account, advertisers sometimes observe the following: The advertising budget is spent, but the hoped-for conversions take a long time or come in too irregularly.
Especially with a lower number of clicks per day, it can be difficult to get conversions on a regular basis. The reason for this is actually simple: the algorithm needs data so that smart bidding strategies can be learned. If there is too little data in the form of clicks and conversions, this cannot always work optimally. The account then performs below the actual possibilities. An audit of the conversion tracking setup can therefore be very useful.
The following approaches help to identify possible causes: