PPC Marketing Resources
Our PPC marketing wizards offer their best advice, how-tos, and insights.
Long Sales Cycle Nurturing with Multi-Channel Retargeting for SaaS Companies
Marketing a SaaS product with a long sales cycle requires more than quick-hit campaigns. ...
Leveraging Customer Lifetime Value (LTV) in PPC Strategy for E-Commerce
For advanced e-commerce marketers, optimizing pay-per-click (PPC) campaigns goes beyond immediate conversions or first-purchase ...
The Future of Google Ads: AI Advances, Impact on Marketers, and Market Outlook
Google Ads is at a pivotal point as digital advertising rapidly evolves with artificial ...
How to Use AI to Optimize Your Shopping Feeds
AI is transforming the way brands manage and optimize their shopping feeds. From Google ...
How to Get More Customers to Your Beauty Salon?
A well-run beauty salon thrives on satisfied customers who return regularly and recommend your ...
PMax in 2025: The Ultimate Guide to Optimizing Your Campaigns
Google’s Performance Max (PMax) campaigns are quickly becoming a powerful tool for driving online ...
Connecting Online Ads to Offline Sales with Vehicle Listings: An Expert Full-Funnel Guide for Dealerships
Modern car shoppers overwhelmingly start their journey online before ever stepping foot in a ...
From Hypothesis to Implementation: A Step-by-Step Guide to Landing Page Testing
Landing page testing is essential for improving conversion rates and enhancing user experience. Follow ...
The Psychology of Conversions: How to Influence Customer Behaviour on Your Landing Page
Ever wondered why some landing pages work like magic while others simply don’t? The ...
