Well-written category texts with a high level of benefit and information are indispensable for long-term success as an online shop operator. Because good category texts help your customers, you will also be rewarded by Google and other search engines.
With good category descriptions you can increase the visibility and reach of your shop, increase the number of visitors, achieve more conversions and acquire new customers.
If you want to be successful in e-commerce, you need good category texts. The description of product categories is about helping your customers to keep track and motivating them to buy in your online shop. Category texts are used to structure and describe the different types of products in your online shop.
Category texts are also ideal for increasing the search engine ranking of your online shops and improving the visibility of your offer. In contrast to the article description, which is only displayed well in the search results for very specific article names, eg “Nike Free RN 5 in blue”, category pages can also be displayed for more generic search terms, eg “Nike running shoes”.
For this, however, it is not enough to deal with the visitors of your shop with superficial descriptions like “these are great products, they are available in S, M, L and XL”. Your customers want to be convinced by the purchase or even seduced. That is why most customers attach greater importance to being informed in detail about the content of a category and about the properties and benefits of the products on offer.
Category descriptions are therefore just as important as the description of the products themselves. If you can’t find any helpful information in the category text, you will probably not click on a product anymore, but will try another shop directly.
If, on the other hand, you can score points with helpful and informative category texts and offer your customers added value, the chance of selling increases and thus your position in the search engine results.
As an online retailer, you should attach great importance to making your shop as clear, user-friendly and informative as possible. Answer as many customer questions as possible in advance. First-class category texts are ideal for this purpose.