The days when parents and students chose educational institutions solely by word of mouth or physical visits are over.
Today, the search for the right school, the right degree program or a specific course usually begins online. Search engines play a central role here. If an educational institution is not prominently represented in the search results, it gets lost in the crowd and loses potential students, pupils or course participants.
SEO ensures that educational institutions remain visible by ranking higher in search results. This leads to an increased online presence, more website visits and ultimately a higher enrollment or registration rate.