The data you use for your Google Shopping campaigns should always be up-to-date and complete. This includes not only titles, descriptions and prices, but also pictures, ratings and more. If you provide product-specific information, Google can better understand the product and help you find it. In addition, potential customers can immediately see whether the product meets their expectation.
Pay attention to the appropriate keywords and key phrases when creating product data . Do not simply enter the manufacturer texts here, because these texts may also be used by your competitors. Use keywords with sufficient search volume and, above all, terms that are also searched for by the target group. Adjust the texts every now and then to changing search queries.
By adding additional information about your products in Google Merchant Center, you can stand out from the competition and encourage customers to buy your products. By providing additional data such as pricing, product images, payment and delivery information, you prove to be a trustworthy source for customers.
The product data you submit to Google Shopping in your feed is critical to the success of your campaign. If you don’t provide the right information, Google may not be able to rank your ads correctly and you could get less visibility and worse click-through rates. It’s really important to realize that optimizing your product data is not just about keyword management. Rather, you should try to make your data as complete and accurate as possible to ensure that Google Shopping matches your products and ads to the right searches.