How can Google Shopping help retailers?
Google Shopping ads help to target relevant users in the different phases of the user journey thanks to different formats and with the least possible wastage.
In general, the Shopping Ads format accompanies users throughout their entire user journey across multiple platforms. Relevant ads are shown not only on Google, but also on YouTube and other platforms that support shopping ads.
With the “Image Search” format, shopping ads can now also be placed there. So Google Shopping has a lot of reach on all relevant Google websites and is one of the reasons why it is so attractive for online retailers.