Patients today access information via the Internet faster and easier than ever before. This gives the Internet a more active role in all stages of its healthcare from prevention to treatment.
Over-the-counter (OTC) medicines (over-the-counter, over-the-counter medicines) continue to be sold mostly in brick-and-mortar pharmacies, but online research and purchase is becoming increasingly important.
Digitization has fundamentally shaped the healthcare sector in recent years. Now patients can get better information online, making them more empowered and competent overall.
A visit to a doctor or pharmacy is not always necessary to get initial information about symptoms and possible treatments.
A study by Google provides new insights into digital usage behavior in the healthcare sector and on Internet searches for over-the-counter medicines.