Send users to a relevant landing page
Make the landing page relevant
Instead of sending users to a generic home page, direct them to a customized home page so they don’t have to click around to find the content they want. This not only prevents customers from leaving the site before they find what they are looking for, but also signals to Google that the site is the best choice for users. Keywords are relevant that consumers are searching for.
Match the keywords in your ads with your landing page
Use the same keywords for your ads and landing pages. This ensures that your content is relevant and provides a consistent experience for your website visitors. the keywords consumers are searching for are relevant.
Match the call to action in your ads to your landing page
Your call to action is a prompt that encourages your users to take a specific action. Popular calls to action include “Buy,” “Act Now,” and “Sign Up.” Use the same call to action in your ads and on your landing page to reinforce your message.
Make sure every element on your page supports your end goal
For example, if your goal is to sell black dresses on your website, your landing page should not suggest users to also look at men’s shoes or baby clothes. Focus on your goal to keep users engaged and on the path to conversion.
Use the same value proposition on your landing page
This also has to do with the trustworthiness of your website. If you offer free delivery in your ad, free delivery should also be highlighted on your landing page.
Make sure your call to action and value proposition stand out
As for the design, include a little more white space around your call to action and value proposition. This way they stand out better and attract the attention of your visitors.
Highlight your unique features
Make it clear what your product is and why customers should buy your product from you and not the competition. Do not use the same text that you have already used on another landing page.
Align your language with your target audience
Make sure the tone of your landing page appeals to your target audience. For example, if you are selling yoga clothing or mats, you should use a calm and gentle tone
Use ad groups to narrow your focus
Combine ads for similar offers or products in the same ad group. Ad groups help you organize your campaigns more effectively and ensure that your ads are relevant to the keywords consumers are searching for.