If your website loads slowly, the user tends to leave your website sooner. Image optimization is a simple but effective way to improve the loading time of your Shopify store.
The accumulation of different keyword signals will help Google to compile the best result for the searcher.
Here are a few tips to help you optimize your Shopify product photos for search engines like Google and for users:
1. use descriptive file names
You should already take care to name the images correctly before uploading them. Using garden chairs as an example, a product could be, for example, “garden-chair-brand-size-color-foldable.jpg”. Mention various features already in the title. In this way, you create ideal conditions for Google to understand what the image and the subsequent product page of the image are about.
2. insert keywords into the alt text
In addition to using keywords in the file name of your product bidder, you should also include them in your alt text. The alt text is the text that appears when someone moves the mouse pointer over an image or the image is not displayed at all – it is the alternative and descriptive text of the respective image.
People with visual impairments use screen readers to understand what the content of the displayed image is. For this reason, you should be careful with the naming of the image and describe the subject depicted.
However, by including keywords in the alt text, you also help search engines understand what the featured images are about. In conjunction with other keyword signals, this can lead to better rankings in organic search results.
3. use high quality images
In addition to integrating keywords, it is also important to use high-quality images. The images should be sharp and well lit. Users often find the product they are looking for via the image search. Compared to the competition, you should stand out positively.
4. reduce the size of your images
If your images are too large, they can slow down your website. This can have a negative impact on the user experience of your website. After all, nobody likes slow-loading websites.
Therefore, before uploading, you should reduce the size of the product photos.
For example, you can use the Photoshop image editor to reduce the size of your product photos.
5. compress your images
In addition to resizing the images, you should compress them. With tools such as compressjpeg.com you can reduce the file size of the images without losing quality. This will make your images load faster.