In Google Analytics 4, there are some new and improved features that you can use to learn more about your website visitors and improve your business.
Here are some of the most important things you should know about GA4:
1. GA4 uses machine learning to better understand your data
This means that GA4 is able to detect possible patterns in your data and thus learn more about your visitors. For example, GA4 can identify whether a certain type of visitor is more likely to click on a certain type of content or perform a certain action on your website. These insights can help you improve your website strategy and ensure you’re delivering the right content to the right visitors.
2. GA4 offers improved real-time reports
GA4 provides enhanced real-time reports that give you more information about your website visitors. For example, you can see how many visitors are on your website, where they are coming from, and which areas of your website they visit the most. This information can help you figure out what visitors are looking for on your site and how you can better help them.
3. GA4 offers advanced reporting features
GA4 offers advanced reporting features that allow you to dive even deeper into the data. For example, you can create custom segments to identify specific types of visitors and create personalized reports to show just the data you’re interested in. In addition, GA4 also allows you to run A/B tests to find out which changes to your website are most effective.
4. GA4 is integrable with other Google products
GA4 integrates with other Google products so you can get even more out of your data. For example, you can integrate GA4 with Google Ads to find out which ads are most effective. In addition, you can also integrate GA4 with Google BigQuery to get even deeper insights into your data.