Online videos are an important resource for consumers looking for information and advice before making a purchase decision
For example, nearly 50% of all car buyers look to YouTube for information before making a purchase.
So it makes sense that advertisers who want to influence consumers and increase brand awareness are increasingly focusing on
Focus on YouTube. According to Google, 70% of the Google Preferred campaigns increased the willingness to buy.
If one of your campaign goals is to get mid-range results in the buying process, consider the following best practices:
TIP 1: Look for contextual relevance by aligning your planning with the specific content your viewers are already interested in
If the ad content is aligned with the associated video, there is a greater increase in buying potential than general ads. To optimize the relevance of your ads and increase willingness to buy, you should develop ads that are specifically tailored to the interests of your target audience. Categories such as music, recipes or sports, etc. are possible.
TIP 2: Use the influence of the top YouTubers
With millions of interactive viewers and loyal fans impatiently waiting for new content, YouTubers are already providing an important platform for companies looking to place ads. They can also help your company bring your brand, your values and your products to the audience.
Brand integrations with YouTubers can significantly increase brand awareness, brand affinity and purchase intent among target audiences.
TIP 3: Create an individual customer experience within a planned content sequence
For potential customers to consider a purchase, it is not enough to present a single spot. Aside from optimizing your ad frequency for media weighting, you’ll want to spread your message across a series of ads based on how your viewers interact with the ad (impression, skip, or watch). This creates a more relevant and interactive ad experience for the viewer.