Overall, the amount of conversions on YouTube has increased 100% over the past twelve months. This means: high quality videos should definitely be part of your marketing mix. But planning and implementing marketing campaigns on YouTube can seem very complex at first glance.
In this guide, we want to support you in this challenge of implementing successful YouTube campaigns.
Whether you want to drive brand awareness, purchase readiness, conversions, or success across the funnel, this guide is meant to serve as a resource to help you achieve your marketing and business goals.
In a world where users can access their content on any device, at any time, getting attention is not an easy task. So you might expect it to be even more difficult to derive results for your company from attentiveness?
But it is not necessarily so. If you rethink and adjust your marketing plan to thrive in the new economy of attention, YouTube offers you incredible opportunities. In this guide you will learn which adjustments are necessary.
First, we need to be aware of three facts that apply to today’s media landscape.