The most important changes in Google Analytics 4
Google Analytics 4 was developed with the most important goals of most companies in mind:
- Promotion of sales or app installations
- Generation of leads
- Linking online and offline customer engagement
Get a complete view of the customer lifecycle with an event-based measurement model that is not fragmented by platform or divided into independent sessions.
With the new privacy controls, you can manage and minimize the collection of user-level data – such as cookies and metadata – while maintaining important measurement capabilities.
Machine learning in Google Analytics 4 delivers sophisticated predictions about user behavior and conversions, creates new audiences of users who are likely to buy or churn, and automatically provides you with key insights to improve your marketing.
Advanced integrations with other Google products, such as Google Ads, work across your combined web and app data, so you can easily use Analytics insights to optimize your campaigns.