What does a Google Ads agency do?

The main task of a
Google Ads agency
is to develop effective advertising campaigns to increase the visibility and reach of clients and target potential customers. For this purpose, various strategies and techniques are used to optimize the ads in the best possible way.

The tasks of a Google Ads agency include:

Keyword research

An agency conducts a thorough keyword analysis to identify relevant and effective keywords to use in the ads.

Ad creation

The agency creates appealing ads with compelling copy and relevant keywords to appeal to potential customers.

Budget optimization

An agency helps to use the advertising budget optimally to achieve the best possible results and minimize the cost per click (CPC).

Target group orientation

The agency analyzes the client’s target audience and optimizes ad targeting to reach the right people at the right time.

A/B testing

An agency continuously runs A/B tests to compare the performance of different ad variants and continuously improve campaigns.

Campaign monitoring and optimization

The agency monitors ongoing advertising campaigns, analyzes performance and regularly optimizes them to ensure maximum efficiency and profitability.

Reporting and analysis

A Google Ads agency creates regular reports on the performance of the campaigns and analyzes the data to provide insights and recommendations to further improve the campaigns.

The goal of a Google Ads agency is to help clients achieve their marketing goals, increase revenue, and maximize the return on investment (ROI) of their advertising spend. By applying expertise, experience and proven strategies, a Google Ads agency helps maximize the success of a company’s advertising campaigns on the Google platform.

What is not part of the tasks of a Google Ads agency?

A Google Ads agency focuses mainly on creating and managing advertising campaigns on the Google Ads platform. However, there are certain tasks that are not usually part of a Google Ads agency’s job description. These include:

1. Website development: The development and design of the website itself is usually not the responsibility of a Google Ads agency. Their main task is to drive traffic to the website and target potential customers.
2. Search Engine Optimization (SEO): While a Google Ads agency may perform keyword-related tasks such as keyword research, the primary responsibility for SEO optimization usually lies with a
   specialized SEO agency
   . SEO refers to measures to improve the organic visibility of a website in search engine results.
3. Social Media Management: Managing social media accounts and creating content for social media is not usually one of the main tasks of a Google Ads agency. However, an agency may also manage social media ads as part of a comprehensive digital marketing strategy.
4. Content creation: The creation of content such as blog posts, articles or product descriptions is usually not part of the tasks of a Google Ads agency. The agency focuses mainly on the creation and optimization of ad content.
5. Market research: While a Google Ads agency analyzes its customer target group and targets ads accordingly, conducting comprehensive market research is usually not within its remit. The agency works with the existing information and data provided by the client.

It is important to note that the exact scope of a Google Ads agency can vary from agency to agency. Some agencies may offer additional services beyond their core competencies. It is advisable to clarify the specific services and responsibilities of an agency in advance to ensure that they meet the needs and expectations of the company.