In order to be able to place your produced YouTube Ads, you as a company need a YouTube channel on which your advertising videos must first be uploaded. Once your ads have been uploaded, you can place your YouTube ads via your Google Ads account.
First, you need to set the campaign type and the campaign objective of your ad. To start running your YouTube Ads, the first thing you need to do is create a new campaign in your Google Ads account. To do this, click the + and click Create New Campaign. You will then see a selection of campaign targets to choose from. Video ads are available on just about all of the goals for your ad. You can choose from the following goals:
- Website traffic
- Product and brand purchase readiness
- Brand awareness
- App Advertising
- Campaign without target
In the next step, you can give your campaign a name and specify your preferred YouTube Ads format. We have already explained the different ad formats in more detail. After you have selected the appropriate format for your ad, you will then need to set the budget for your ad campaign. You can set the budget on a daily basis or on a campaign basis. Furthermore, the delivery method of your YouTube Ads can be selected. By default, your ads will be delivered evenly throughout the day.
Instead of having your ads delivered evenly throughout the day, you can also select accelerated delivery. Then the playback of your YouTube ads will be increased as fast as possible. This is especially interesting if you are spreading news or serving a trend with your video ad.
After you determine Budget and Delivery Type, you can specify whether you want your YouTube Ads to air during videos or in YouTube Search. Under Location, you specify where and in which regions your ad should be served. You can also exclude certain locations. In addition, you can also specify for which operating systems, device models, and mobile networks your ads will be delivered.
In the start time, end time, and ad time section, you specify the duration of your campaign and can even determine at what times of day they will be delivered. Under Video Ad Design, you can name the ad group, add the link to your YouTube Ads ad, and choose either the In-Stream format or Discovery Ads format. If you choose the Discovery YouTube Ad, you still need to add a title and a small description to your ad.
Under Bids you determine how much you want to pay per ad delivery. This is followed by the Targeting section. Here you define your target group according to interests and buying behavior. In the advanced targeting, you can also define additional keywords and topics for your ad. In addition, you can also set here that users who have already come into contact with your brand are addressed again. So you can also perform efficient remarketing.
Last but not least, you can click Finish and your YouTube Ads campaign is successfully launched. However, this requires that your Google Ads account is already linked to your YouTube channel.