Electronic Partner

Electronic Partner sells consumer electronics and household appliances through 300 retail stores and an online shop, making it one of the largest consumer electronics retailers in Europe.

With the help of Google Ads and UnitedAds, Electronic Partner has significantly increased revenue both in the market and in the online shop.

What influence do online advertisements have on sales in the market? How can Medimax track the number of store visits that preceded an interaction with a Google ad?

To find this out, Medimax had to measure its campaigns properly in order to use the resulting data for better campaign targeting – this applies to both online and offline effects. Google Store Visits provided significant support.

Which advertisements bring customers to a Medimax store? This is a central question that Medimax had to clarify when evaluating advertising formats. The aim was to invest the available budget in the most successful advertising measures.

To do this, it first had to be determined how ad clicks and visible impressions affect visits to the markets.

Around 15 percent of people who clicked a Medimax search ad visit a brick and mortar store within a month. For customers who were addressed on the move, the rate is even 18 percent.