Project Description

More prospects through Google Ads

  1. Get more customers to inquire directly through the company’s website
  2. More sophisticated digital marketing
  3. For general search campaigns, improve competitiveness in auctions to get more bookings

The measures

  1. Cross-channel and cross-device attribution with the beta version of Google Attribution
  2. Analysis of the assigned real value of general campaigns
  3. Automatic bid settings based on target ROAS to respond to data in real time

The results

  1. Revenue generated by general search campaigns increased 35%
  2. Return on Advertising Spend (ROAS) for general search campaigns improved by 26%
  3. Investments in general search campaigns and strong revenue growth increased total revenue from all channels over the period

More about Google Ads

More on this