Project Description

The goals

  • In the highly competitive criminal defense lawyer segment, high visibility with potential clients is particularly important
  • Display position at the top
  • Reach in the crucial moments (police, public prosecutor, arrest, house search, etc.)

The approach

  1. Search ads with optimized bids
  2. Optimization of ads and bid strategy for smartphones
  3. Responsive ads for many facts

The results

  • Increase in range by over 300%
  • Significant increase in inquiries via Google Ads

Further references digital law firm marketing