The workload of the marketing team should be reduced and the business goals should continue to be achieved. The seminars are advertised with smart search campaigns using automatic bid settings.
During the setup, the team set campaign goals and bids and defined service groups as well as negative keywords.
As the administrative effort for the new campaign was reduced to a minimum, the team was able to devote more time to the target group and mobile strategy and also improve the most important metrics.
With this new approach, the company achieved more bookings and more impressions. In addition, the costs fell by 26 percent. Compared to before, the team has improved the ROAS by a total of over 85 percent.