Project Description

The goals

  • Generate more leads via the contact form
  • Generate more phone leads

The following special features had to be taken into account

  • The products and services require a lot of explanation.
  • The path to completion is mostly indirect and includes an internal negotiation process.
  • The decision-making process is often influenced by several people.

The measures

  • Setting up conversion tracking
  • Establishing call tracking
  • Google Ads campaigns with Smart Bidding
  • Remarketing campaigns with Smart Bidding

The results

  • 33% more form leads
  • 55% improvement in return on AdSpend

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