UnitedAds. SEO and Google Ads for more leads, more customers and more sales.
Conversion Tracking
Google Ads Agency
  • Conversion Tracking

Connecting Data to Grow Your Business

Maximize your ROI with a system designed to boost performance by aligning your data for optimum outcomes.

Grow smarter and faster by leveraging conversion tracking that empowers your business to thrive in a competitive landscape.

Unlock the Full Potential of Your PPC Campaigns

PPC conversion tracking is the key to unlocking the full potential of your campaigns. By measuring what drives actual conversions, you gain the insights needed to optimize ad spend and boost performance.

It’s the most effective way to ensure every marketing dollar delivers real, measurable results.

Philip Thomisch Managing Director of UnitedAds GmbH

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We Optimize Every Aspect Of Your Conversion Tracking: Robust And With Your Business Goals In Mind

Google Ads Integration

Track Conversions within Google Ads

Enhanced Conversions

Increase your tracking precision

Conversion Value Rules

Prioritize High-Value Conversions

Cross-Account Tracking

Conversion Tracking for Multiple Accounts

Offline Conversion Import

Online Ads and Offline Sales

Cross-Device Tracking

Capture Conversions Across Multiple Devices

Google Consent Mode

Respect User Privacy While Gathering Insights

Call Conversion Tracking

Track and Measure Phone Call Leads

Store Visits Tracking

Measure Foot Traffic from Online Ads

Event-Specific Conversion Tracking

Track Specific Customer Actions

GA4 Integration

Deepen Insights by Connecting with GA4

Global Site Tag

Simplify Conversion Tracking Setup

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  • Google Shopping Partner

Boost ROI with Precise Performance Insights

As a Google Shopping Premium Partner, we guarantee tailor-made solutions that increase your customer interaction, your sales and your profits through targeted, specialized campaigns on the Google platforms.

  • More profitable sales

Build a Data-Driven Foundation for Success

Focus your e-commerce campaigns on profit, not just sales.
To be truly successful, online retailers need to focus their marketing strategies on maximizing profit.
Each of our campaigns, advertising budgets and pricing strategies are designed not only to increase sales, but also to maximize your profitability.

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Fast results with Google Shopping

“Unlike many other marketing strategies, our customers can achieve visible results almost instantly with Google Shopping.”

Vassilios Nakos Google Ads Team Lead at UnitedAds

  • More profitable sales

Show Google what a good business means to you

For really smart Google Ads campaigns, we connect your business data with our software.
This is how we teach Google and other platforms what really works for your business.
This allows us to make the best decisions for your business continuously and in real time.

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  • More profitable sales

Fuel Continuous Improvement Through Data

For really smart Google Ads campaigns, we connect your business data with our software.
This is how we teach Google and other platforms what really works for your business.
This allows us to make the best decisions for your business continuously and in real time.

  • More profitable sales

Lay the Groundwork for Smarter Campaign Strategies

For really smart Google Ads campaigns, we connect your business data with our software.
This is how we teach Google and other platforms what really works for your business.
This allows us to make the best decisions for your business continuously and in real time.

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  • Optimum display performance

Uncover Hidden Opportunities for Growth

With UnitedAds, you benefit from smart software and our many years of experience to optimize your Google Ads campaigns and achieve outstanding results.
Our modern tools and technologies combined with our expert knowledge ensure that we permanently optimize your strategies and continuously maximize your performance.

How we work for your maximum profit

  • Seamless Google Ads Integration

Track Conversions within Google Ads

Google Ads conversion tracking integrates effortlessly, enabling you to measure the effectiveness of campaigns and keywords. By directly linking conversions to ad interactions, you gain immediate insight into performance.

This streamlined setup ensures you can quickly analyze, optimize, and improve results.

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  • Improve Accuracy

Enhanced Conversion Tracking

Enhanced conversions use first-party data like hashed emails to improve the accuracy of conversion tracking, especially across devices. By matching ad interactions with actual conversions, you get clearer insights into customer behavior.

This increases precision in multi-channel attribution and performance analysis.

  • Conversion Value Rules

Prioritize High-Value Conversions

Assign different values to conversions based on factors like location, device, or audience segment. With conversion value rules, you can focus on the leads and sales that matter most to your business.

This targeted approach helps you optimize for revenue, not just conversion volume.

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  • Cross-Account Tracking

Simplify Conversion Tracking for Multiple Accounts

Track conversions across multiple Google Ads accounts under one manager account (MCC) for easy oversight. This feature is ideal for enterprises managing multiple brands or campaigns in different regions.

Centralized reporting saves time and improves strategic decision-making.

  • Offline Conversion Import

Bridge the Gap Between Online Ads and Offline Sales

With offline conversion import, you can upload data from in-store sales or phone calls into Google Ads, connecting offline interactions with your digital marketing efforts.

This holistic approach ensures your campaigns are measured comprehensively, both online and offline. Maximize ROI by tracking every lead.

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  • Cross-Device Tracking

Capture Conversions Across Multiple Devices

We use advanced AI technologies to take your Performance Max campaigns to the next level.
Our tools make it possible to precisely manage all assets, budgets and target groups and exponentially increase your campaign performance.
Dominate your market with smart campaign management and experience an unprecedented increase in your visibility and conversions.

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Google Shopping works better than ever before

“Thanks to the power of generative AI, there are almost unlimited possibilities for optimizing Google Shopping campaigns.”

Grace Google Ads Expert at UnitedAds

Grace ist Google Ads Expertin bei UnitedAds
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  • Google Consent Mode

Respect User Privacy While Gathering Insights

Google Ads Consent Mode allows you to adjust how tags behave based on user consent choices for cookies. Even when users decline cookies, you can still gather non-personalized insights, ensuring compliance with privacy regulations.

This way, you can respect user privacy while maintaining visibility into campaign performance.

  • Call Conversion Tracking

Track and Measure Phone Call Leads

Maximize your success with our Target ROAS optimization!
Set the right Target ROAS values for your campaigns to get the most out of your Target ROAS campaigns.
Increase relevant traffic by optimizing audiences, signals, negative keywords, placements and goals.
For Shopping and Retail campaigns, we develop customized strategies based on Return on Ad Spend (ROAS) and individual product performance.

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  • Store Visits Tracking

Measure Foot Traffic from Online Ads

Google Ads can track in-store visits from users who clicked on your ad, using anonymous data from location history. This gives you a way to measure the impact of digital ads on physical store traffic.

With store visits tracking, you can attribute both online and offline success to your campaigns.

  • Event-Specific Conversion Tracking

Track Specific Customer Actions for Deeper Insights

Event-specific conversion tracking allows you to focus on precise actions customers take, such as purchases, form submissions, or downloads. This gives you more granular control over your conversion data, ensuring you capture the metrics most relevant to your goals.

Target your optimizations to the activities that drive value.

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  • Google Analytics 4 (GA4) Integration

Deepen Insights by Connecting with GA4

Google Ads conversion tracking integrates with Google Analytics 4 for advanced insights into user behavior. By combining ad data with broader website metrics, you can see how your ads contribute to the entire customer journey.

This integration provides a more comprehensive understanding of your performance across channels.

  • Global Site Tag (gtag.js) Integration

Simplify Conversion Tracking Setup

The Global Site Tag makes it easier to manage and deploy conversion tracking across your website.

By using a single tag for all your Google properties, you reduce the complexity of maintaining multiple tracking codes. This helps improve accuracy and streamline your conversion tracking process.

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