Unlock the Full Potential of Your PPC Campaigns
PPC conversion tracking is the key to unlocking the full potential of your campaigns. By measuring what drives actual conversions, you gain the insights needed to optimize ad spend and boost performance.
It’s the most effective way to ensure every marketing dollar delivers real, measurable results.
Philip Thomisch Managing Director of UnitedAds GmbH
We Optimize Every Aspect Of Your Conversion Tracking: Robust And With Your Business Goals In Mind
Track Conversions within Google Ads
Google Ads conversion tracking integrates effortlessly, enabling you to measure the effectiveness of campaigns and keywords. By directly linking conversions to ad interactions, you gain immediate insight into performance.
This streamlined setup ensures you can quickly analyze, optimize, and improve results.
Our Clients Love Our PPC Service
Here’s What They’re Saying
Enhanced Conversion Tracking
Enhanced conversions use first-party data like hashed emails to improve the accuracy of conversion tracking, especially across devices.
By matching ad interactions with actual conversions, you get clearer insights into customer behavior.
This increases precision in multi-channel attribution and performance analysis.
Prioritize High-Value Conversions
Assign different values to conversions based on factors such as location, device, or audience segment. With conversion value rules, you can prioritize the leads and sales that matter most to your business.
This targeted approach allows you to optimize for revenue rather than just conversion volume.
Simplify Conversion Tracking for Multiple Accounts
Track conversions across multiple Google Ads accounts within a single manager account (MCC) for streamlined oversight.
This feature is perfect for enterprises managing multiple brands or campaigns across various regions.
Centralized reporting not only saves time but also enhances strategic decision-making, empowering you to focus on optimizing performance across your entire portfolio.
Bridge the Gap Between Online Ads and Offline Sales
With offline conversion imports, you can integrate data from in-store sales or phone calls directly into Google Ads, bridging the gap between offline interactions and your digital marketing strategy.
This comprehensive approach enables you to measure campaign performance holistically, capturing both online and offline touchpoints. Maximize ROI by tracking and valuing every lead with precision.
Capture Conversions Across Multiple Devices
Stay connected to your customers wherever they go.
Gain valuable insights into the entire customer journey, from the first click to the final purchase—no matter the device.
Optimize your campaigns for maximum impact, ensuring no opportunity slips through the cracks.
Respect User Privacy While Gathering Insights
Google Ads Consent Mode allows you to adjust how tags behave based on user consent choices for cookies. Even when users decline cookies, you can still gather non-personalized insights, ensuring compliance with privacy regulations.
This way, you can respect user privacy while maintaining visibility into campaign performance.
Track and Measure Phone Call Leads
Don’t let valuable phone call leads go unnoticed.
With advanced call tracking, you can capture and measure every customer interaction that starts with a phone call.
Understand which campaigns drive the most calls, identify high-value leads, and gain insights into your customers’ needs.
Measure Foot Traffic from Online Ads
Bridge the gap between online engagement and offline results.
Google Ads can track in-store visits from users who clicked on your ad, using anonymous location history data.
Measure the true impact of your digital ads on physical store traffic and gain valuable insights into how your campaigns drive foot traffic.
Track Specific Customer Actions for Deeper Insights
Focus on the actions that matter most.
Event-specific conversion tracking lets you zero in on precise customer behaviors like purchases, form submissions, or downloads.
Gain granular control over your conversion data, ensuring you track the metrics that align with your business goals.
Deepen Insights by Connecting with GA4
Unlock advanced insights into user behavior with Google Ads conversion tracking integrated into Google Analytics 4.
By combining ad performance data with broader website metrics, you can gain a complete view of how your ads influence the entire customer journey.
