The Maximize Conversions bid strategy is a Google Ads Smart Bidding strategy that automatically sets your bids to get the most conversions for your campaign within your budget. The bids are automatically optimized through advanced machine learning. In addition, the automatic bid setting is supported, in which bids are individually adapted to each auction. In this article, we’ll tell you about the maximize conversions bid strategy.
Based on the previous data of your campaign and an evaluation of the context at the time of the auction, the “Maximize conversions” bid strategy automatically determines the optimal CPC bid every time your ad could be shown. These bids are set in AdWords so that you can get the most conversions for your campaign with your budget.