Marketing Resources
Our online marketing wizards offer their best advice, how-tos, and insights.
Everything about the Google Core Web Vitals
In May 2020, Google announced a major algorithm update known as Core Web Vitals. ...
The YouTube Guide to Effective Marketing
Overall, the amount of conversions on YouTube has increased 100% over the past twelve ...
How does Google Ads really work?
Google Ads (formerly Google Adwords) is by far the most popular online marketing platform ...
Everything about the Google Ads Keyword Planner
With the Keyword Planner, Google provides advertisers with many practical functions. Users who place ...
What is Search Engine Marketing? – The Complete Overview
Search engine marketing on the Google platform has different facets: Google My Business as ...
How online shops benefit from Comparison Shopping Services
In 2020, people around the globe benefited from digital services more than ever. Internet ...
Interview with Alex Sperber about Google Shopping CSS
Question: Why was Google Shopping CSS introduced? Alex Sperber: The importance of Google ...
Success strategies for Google Shopping
Nowadays customers want personalized offers that are specifically tailored to their needs and wishes. ...
Client acquisition and law firm marketing on Google
Nowadays, anyone looking for a lawyer in their city or region no longer uses ...
Search engine marketing in B2B
Even if search engine marketing has so far been much more widespread in the ...
How to run Google Ads campaigns in Germany
Global marketing strategies have become increasingly important with the internationalization of business and globalization ...
Reach predictive audiences in Google Ads
Analytics will now suggest new predictive audiences that you can create in the Audience Builder. ...
The Ultimate Guide to Google CSS
What is a Google CSS? Google Shopping CSS is a new form of ...
How consumer needs shape search behavior and drive intent
Acting on consumer intent Acting on consumer intent is one of ...