Question 1

How are costs structured?

Accepted Answer

We maintain a strict separation: you pay the media budget (click costs) directly to Google/Microsoft – giving you full cost control. Our agency fee for setup, management, and optimization is billed separately.

Question 2

What starting budget should I plan for?

Accepted Answer

For PPC, we typically recommend a media budget starting at around €1,000 – €1,500 per month to collect meaningful data.

Question 3

Why does SEO cost a monthly fee?

Accepted Answer

SEO is a marathon, not a sprint. Google changes its algorithm thousands of times a year, and your competitors aren't standing still.

Question 4

How do you bill?

Accepted Answer

We believe in transparency. We typically work with fixed monthly retainers based on estimated effort.

Question 5

Can I adjust my budget flexibly?

Accepted Answer

Absolutely. Especially with PPC, we can scale budgets up for seasonal peaks and throttle back during quieter periods.

Question 6

Are there any government funding options?

Accepted Answer

Through the BAFA funding program, small and medium-sized businesses can receive reimbursement of up to 80% of consulting costs – that's a grant of up to €2,800.

Question 7

When will I see results?

Accepted Answer

With Google Ads, you'll see traffic immediately after go-live. Campaigns then need about 4–8 weeks of learning phase. With SEO, sustainable results typically appear after 3 to 6 months.

Question 8

Can you guarantee #1 rankings?

Accepted Answer

No. Nobody can honestly guarantee that. What we do guarantee is best-practice craftsmanship and excellence in execution.

Question 9

What happens if we don't hit our targets?

Accepted Answer

We analyze the root cause, communicate openly, and adjust the strategy immediately.

Question 10

How long does onboarding take?

Accepted Answer

From kick-off to go-live, it typically takes 2 to 4 weeks.

Question 11

Is SEO/PPC still worth it for me?

Accepted Answer

Before you sign any contract, we conduct a potential analysis to determine whether it makes sense for your business.

Question 12

SEO or PPC?

Accepted Answer

Usually the answer is: both. PPC delivers quick cash flow, while SEO reduces cost per acquisition over time.

Question 13

Do you have experience in my industry?

Accepted Answer

We have broad experience ranging from e-commerce and B2B services to local businesses.

Question 14

Do you also work with my competitors?

Accepted Answer

In cases of direct local conflict, we decline the engagement or assign strictly separate teams.

Question 15

Which keywords are relevant?

Accepted Answer

We focus on keywords that drive revenue, not just those that bring visitors.

Question 16

Do you use AI for content?

Accepted Answer

We use AI as an assistant, but never without review. An experienced specialist gives every piece of content its final polish.

Question 17

Which KPIs do you report on?

Accepted Answer

Conversions, CPA, ROAS, and revenue. Click-through rates and impressions are secondary metrics.

Question 18

How often will I receive reports?

Accepted Answer

Monthly, with a clear summary of key metrics and actionable recommendations.

Question 19

Do I have access to my accounts?

Accepted Answer

Yes, 100%. The Google Ads and Analytics accounts belong to you.

Question 20

Who is my point of contact?

Accepted Answer

You'll have a dedicated account manager who understands your business.

Question 21

How transparent is your work?

Accepted Answer

Very transparent. We show you exactly which links were built or which content was optimized.

Question 22

What do you need from me?

Accepted Answer

Input on your target audience, USPs, images/videos, and access to existing systems.

Question 23

Do I need to rebuild my website?

Accepted Answer

Not necessarily. Often, adjustments to existing landing pages are sufficient.

Question 24

How do you coordinate with other agencies?

Accepted Answer

We're happy to coordinate with your PR agency or web developer.

Question 25

What are the contract terms?

Accepted Answer

We retain clients through performance, not binding contracts. Fair notice periods apply.

Question 26

What happens when the contract ends?

Accepted Answer

Everything we've created belongs to you. No vendor lock-in.

Frequently Asked Questions

I. Costs & Budgeting

II. Timelines & Results

III. Strategy & Approach

IV. Reporting & Transparency

V. Collaboration & Technical

Still Have Questions?

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