Funding

We advise you on your online marketing, funded with up to €2,800

The Federal Office for Economic Affairs and Export Control (BAFA) subsidizes consulting for companies.

We advise you on Google Ads, SEO, content and AI and clarify the requirements with you in advance.

Managing director of a bakery chain, hands on hips, photographed from below

Initial consultation on funding

In the initial consultation, we check whether your consulting can be funded and which topic is worthwhile.

In the next step, you choose your appointment.

What the funding brings

BAFA can cover part of the cost of your consulting.

In the consulting, we review your channels and figures and rank the measures by their contribution to profit. In the end, you decide on options with effort and expected impact.

What we advise on

We advise you on five topics, from Google Ads to tracking.

  1. 01

    Google Ads

    We review accounts, campaigns and measurement. You receive a sequence of measures ranked by their impact on profit.

    Case studymeine-selbstverteidigung.com combined working with us with BAFA funding. The cost per inquiry fell from €101 to €53.Go to case study
  2. 02

    SEO

    We review technology, content and competition and determine which search queries bring you inquiries and sales.

  3. 03

    Content

    Together with you, we plan topics and content that answer your customers' questions.

  4. 04

    AI in your marketing

    We clarify where AI makes your marketing faster and where your experts should decide.

  5. 05

    Tracking and analytics

    We check whether your measurement reliably records inquiries and sales and plan the necessary changes.

Requirements

We check in advance whether your company meets the requirements.

BAFA decides on the funding. The current conditions of the program apply.

Funding body
Federal Office for Economic Affairs and Export Control (BAFA)
Program
Funding for business consulting
Grant
up to €2,800
Funding rate
up to 80% in the eastern German states, up to 50% in the western German states
Location
Headquarters and business operations in Germany
Company size
up to 250 employees, annual revenue of no more than €50 million or balance sheet total of no more than €43 million
In business
for at least one year
Freelancers
freelancers are also eligible to apply
UnitedAds at BAFA
listed with BAFA as an eligible consulting firm
Consulting prices
Process

From initial consultation to grant, we proceed in four steps.

  1. 01 / Initial consultation

    We clarify with you which consulting you need and whether your company meets the requirements.

  2. 02 / Application

    You submit the application online to BAFA before you sign a contract. We prepare all the information for it with you.

  3. 03 / Consulting

    After approval, we advise you. In the end, you receive options with effort and expected impact, on which you decide.

  4. 04 / Grant

    After the consulting, you receive the consulting report. With it, you submit the proof of use, and the grant is paid into your business account.

Marketing in the age of AI

When everyone uses AI, real substance becomes a competitive advantage.

When everyone works with AI, many companies get the same recommendations for their marketing. Those who implement them do the same as their competitors and gain no advantage.

Successful online marketing consulting takes more than AI. We do the work that makes the difference.

Philip Thomisch and Alex Sperber discussing a result at a laptopPhilip Thomisch, CEOAlex Sperber, Partner
Initial consultation

Let us check whether your consulting can be funded.

A personal conversation about your topic and the funding requirements.

Julia Bühler

Julia Bühler · Solution Manager

Your inquiry comes directly to me. Then you can pick a time right away.

Initial consultation on funding

In the initial consultation, we check whether your consulting can be funded and which topic is worthwhile.

In the next step, you choose your appointment.

FAQ

FAQ on funding

Who can apply for the funding?

Companies and freelancers based in Germany that have been in business for at least one year, with up to 250 employees and no more than €50 million in annual revenue or €43 million in balance sheet total.

How much is the funding?

Up to €2,800: 80% in the eastern and 50% in the western German states. BAFA decides on the funding.

Which consulting services are funded?

Consulting on digital marketing, such as SEO strategy, AI visibility and Google Ads. Analysis and recommendations are funded, not implementation.

Do we have to pay in advance?

Yes. You first pay for the consulting in full. BAFA pays out the grant after reviewing the proof of use.

What does the consulting cost?

The consulting costs €3,500. With funding, it is €700 in the eastern and €1,750 in the western German states.

How do you handle AI?

For us, AI is a driver of efficiency in everyday work. At the same time, the technology is causing an unprecedented flood of uniform content. What really differentiates brands today is not standardized prompts but the extra mile: sound industry expertise, high-quality handwritten content and the intelligent refinement of their own data.