ISOCO wins more sales and inquiries via Google Ads

ISOCO wanted to reach business customers in the DACH region more precisely with its wine box, KLT and twistlock products. After the campaigns were reworked, the cost per click fell by 33%, and in January 2026 revenue per ad euro was 436%.

At a glance

Client: ISOCO Plastics Technology GmbH, provider of recyclable plastic solutions
Industry: Plastic solutions for businesses
Market: DACH region
Channels: Google Ads (including Performance Max)
Year: 2025
Website: isoco.de

−33%cost per click in November 2025, €0.51 per click
436%revenue per euro of ad budget (ROAS) in January 2026
94form inquiries in November 2025, compared with 18 in the first month

The task

An account that had grown over time and missing conversion tracking made management difficult. Many clicks came from private individuals or from less relevant regions.

What we did

We set up inquiry tracking and structured the campaigns by product line. Search terms without a matching business need were reduced through exclusion lists. This makes it easier to review budget and results for each product line. The ads focus on use in businesses.

The result

33% lower cost per click in November 2025, €0.51 per click. Instead of 18 inquiries in the first, incomplete month of September, 94 form inquiries came in during November. In January 2026, an ad budget of €1,206 brought 36 sales and €5,263 in revenue, 436% per ad euro.